Product Information
Our gravy started with a call one day from my friend Mishael Logan:
“Help, please! My Roxy Diva is not eating – not even your oil (which she loved). She has hurt her leg and is in pain and is lame and needs TCL (torn cruciate ligament) surgery, but the vet has said she has to eat over the weekend to have the anaesthetic. She has lost 2kgs which is way too much for a little Swedish Vallhund right before surgery. Can you help to get her eating so we can do the surgery on Monday?”
So, I went to my little Hoki pantry and had a play with a few ingredients and dropped off a sample to her within a couple of hours of her phone call. Roxy Diva thought I was there to increase the pain and was not a happy camper, so I left pretty quickly and as I drove home all I got where wonderful text messages about how Roxy was eating and how thankful my friend was. Monday arrived, and the vet was able to perform the surgery, and Roxy recovered well with help from our Omega-i oil.
However, I had a problem I had made this incredible, very tasty product, but now I could help other fur babies, but the product was not in a state I could easily market. It had been a quick fix for Roxy, but I then needed to further refine the recipe to bring it to market. And so, the two-year process began, with everything from label design, to scaling up the product from pilot runs in the kitchen, to costing, to shelf stability and nutritional analysis all having to be covered off, not to mention funding it all on my own. Having already been through most of this process with my other products I had learnt some of the pitfalls and what to be aware of but that is a story for another time.
